TRY Studio was my bootstrapped startup for one-on-one lessons in all things creative. The website needed to introduce new visitors to the platform and engage with them to try something new.
In order to spread the word about TRY Studio, I exhibited at events and shows, put on workshops, and hosted breakout sessions at conferences. It was a fantastic way to find new users, engage with my users (both seasoned and new), which provided immediate feedback.
At TRY Studio I used the blog to highlight and feature teachers via TRY Stories.
The Composition Art Lab was a pivot from TRY Studio's original model that blends the best of in-person and online learning experiences.
The website, while up and relevant all year, mainly supports a single annual event in San Francisco and the elements on the page needed to convey a sense of the event both in terms of energy and timeliness.
This was easily the most harrowing project I've ever worked on. Front Line Defenders, FLD, was looking to redesign their website. After reading over the conten, I wanted to put the spotlight on the brave human right defenders, tell their story, and make the impact of their work known.