The Composition Art Lab was a pivot from TRY Studio's original model. I partnered with Amanda Hinton, one of TRY Studio's most prolific teachers and watercolor paint maker, to create an online composition fundamentals that allowed users the best of online learning and in person learning experiences.
With Amanda, we outlined the course, and did research on the 30 most important composition fundamentals. At that point she wrote the course content and I developed the application for user registration, payment and course work, including user dashboards and homework progress tracking. I also created collateral and social campaigns like the "Imagine a ____" to get people thinking visually about they'd visually present an idea.
Moving Postcards started as a gift of an old family car and ended as a short film project that we successfully funded via Kickstarter.
In order to spread the word about TRY Studio, I exhibited at events and shows, put on workshops, and hosted breakout sessions at conferences. It was a fantastic way to find new users, engage with my users (both seasoned and new), which provided immediate feedback.