This was easily the most harrowing project I've ever worked on. Front Line Defenders, FLD, was looking to redesign their website. After reading over the content I know I wanted to put the spotlight on the brave human right defenders, tell their story, and make their impact of their work known.
My goal was to create a space that highlights the work of the people who put their lives on the line in defense of our human rights. The hero images needed to be powerful. And, they needed to allow for many kinds of assets at hand. I created a space for three kinds: photos, illustrator, and graphic. The rest of the site is a mix of modular design elements and dynamic content. My goal was to create flexibility while keeping an eye on powerful, clear, design elements to have as much impact visually as the stories that the site contains.
The website, while up and relevant all year, mainly supports a single annual event in San Francisco and the elements on the page needed to convey a sense of the event both in terms of energy and timeliness.
In order to spread the word about TRY Studio, I exhibited at events and shows, put on workshops, and hosted breakout sessions at conferences. It was a fantastic way to find new users, engage with my users (both seasoned and new), which provided immediate feedback.