As a solo founder, I did it all with TRY Studio. I designed the prelaunch website, built and tested first versions of the application, designed the booth for trade shows and events, created and designed printed materials, wrote the content, created the blog and created that content, interviewed the teachers, took photos of sample lessons and promoted teacher stories. And the list goes on. Below is a sampling of the application design. Enjoy!
The website, while up and relevant all year, mainly supports a single annual event in San Francisco and the elements on the page needed to convey a sense of the event both in terms of energy and timeliness.