I am an entrepreneur at heart. I bring that mindset to design, film, and the companies/projects that I’ve been a part of. I use stories as the foundation to drive mission statements into the hearts and minds of users and audiences. I’m curious, creative, fast-moving, an optimistic realist, and love getting an idea on its feet and into the world. While my endeavors often span mediums, the Venn diagram always includes leadership and creative circles.
HyperCalm was my first company: a web design shop when Flash was a thing. I've won a Directors Guild of America award for a short film I wrote and directed, successfully funded a Kickstarter short, run the world's largest scriptwriting contest, and was the lead designer and project manager at a company that specialized in beautiful work for nonprofits. Most recently, I founded TRY Studio, a two-sided marketplace startup aimed to connect users for one-on-one lessons in all things creative.
TRY Studio was my bootstrapped startup for one-on-one lessons in all things creative. The website needed to introduce new visitors to the platform and engage with them to try something new.
In order to spread the word about TRY Studio, I exhibited at events and shows, put on workshops, and hosted breakout sessions at conferences. It was a fantastic way to find new users, engage with my users (both seasoned and new), which provided immediate feedback.
At TRY Studio I used the blog to highlight and feature teachers via TRY Stories.
The Composition Art Lab was a pivot from TRY Studio's original model that blends the best of in-person and online learning experiences.
It's been 10 years coming but I've finally launched a food blog! I adore cooking, eating, farmers, farmer's markets, traveling, and eating while traveling.
Moving Postcards started as a gift of an old family car and ended as a short film project that we successfully funded via Kickstarter.
The website, while up and relevant all year, mainly supports a single annual event in San Francisco and the elements on the page needed to convey a sense of the event both in terms of energy and timeliness.
This was easily the most harrowing project I've ever worked on. Front Line Defenders, FLD, was looking to redesign their website. After reading over the conten, I wanted to put the spotlight on the brave human right defenders, tell their story, and make the impact of their work known.
Created designs that helped pushed Edible's design towards a modern audience.