A website bootcamp for artists

Artist, you need a website. I'm here to help.

I spent more than 20 years (holy cannoli) wearing every hat possible in the website world. And, that means I have a lot of feelings around artists and their websites.

Join me for a month-long workshop and we'll get you to launch by the ned!

Coming soon...


Ready to have a website that supports you and your business? Join me for a boot-camp style month and get it done.

When / Where

Four weeks. Two live calls a week.

We meet virtually and if you miss a live, you can catch a replay.

Who is this course for?

Artists, makers, creators who want to showcase their work online... sell your work, show your work, book your retreats, etc. If you create something and want to share it, this course is for you.

Time Expectations

This is a hands-on, get-it-done, experience. Be ready to set aside time to work between the live calls. We have a midway check-in and a final show. Lean into peer pressure the group support and get it done!

Prep with a Free Guide

We will cover a TON of material in the first class. You can get a head start by downloading the free guide.

Even if you aren't ready to join the next cohort, the free guide is a great tool

Get ready to be honest with yourself to create the most powerful website for YOU and YOUR business.

What we'll cover in


Star icon
Defining Your Website

You need YOUR website. Not a generic one that you think you "should" have. We dig in and define what you need now.

Star icon
Defining Your Audience

Who do you want to come to your website? How many audiences do you have?

Call to Action

Answer this one question: If someone does just ONE thing on my website, what do I want it to be?

Anatomy of a website
The Anatomy of a Website

We'll look behind the scenes of what powers a website and learn to think in blocks and modular design.

content icon

Site maps and content creation! We'll get to the words on the page with an eye-opening interview with author Lindsey Grant. She shares so many helpful tips on how to write your artist statement and how to clearly communicate your thoughts.

legal icon

Terms, privacy policies, trademarks, copyrights, oh my! Learn all about them in our interview with Nicole Swartz of Spout Law. (She also has shared a discount code with course participants to get her Terms and Privacy Policy.)

File size icon

File size matters. Organization matters. File naming matters. We'll learn how to export files in a web-friendly way and gather all our files in one place.

File size icon

You need a newsletter. In truth, you need a newsletter way more than you need a website. Learn how Mati Rose's newsletter saved her life (almost literally).

Build Icon
The Build

There truly isn't a one-size-fits all solution and you can build on any platform you like. We'll cover how to find answers when you get stuck and how to track uptime of your platform.

Mobile icon

Every website must be mobile friendly. We'll do a pass of all our pages to make them shine on those smaller screens.

Bug icon
Test Plan

Things break. Bugs happen. But we have a plan to help catch as many breaks before our website visitors do.

SEO Icon
Search Engine Optimization (SEO)

We'll go over many different ways to make your website SEO ready. We'll cover alt text, meta data, long-tail keywords, and using your page's title hierarchy.

Easter Eggs and other Bonuses
Not-so-hidden Easter Eggs

There are some things that easily elevate any website. They might seem like "nice-to-haves" but they make any website look more professional and polished.

Easter Eggs and other Bonuses
Link in Bio

How do you think about the visitors who visit your website from a specific platform? We'll get your Link in Bio pages ready to welcome your social follower guests!

Easter Eggs and other Bonuses

And boom! You're there. You've considered all the things your website needs to be in order to justify taking up your time and now you're done.

Love Notes

We just wrapped up the first 2024 cohort. Here's what they thought...
“Jen’s knowledge of tech and design combined with an artist’s perspective is invaluable. She’s encouraging and available. I cannot recommend her class enough!”
"Jen is thoughtful, intentional, focused, and thorough. She gives clear and expert guidance and generous support. She has absolutely shifted the way I think about and use my website and newsletter!"
"I am so glad I took this course. After years of trying to figure out my site’s direction, this course gave me the tools I needed to get clear focus. Now I have a site that adds so much value it’s like having a virtual assistant!"
When I signed up to work with Jen, building a website sounded impossible. It's a huge task. I am so glad to have had Jen help to break it down into doable tasks. I learnt so much and covered things that I never would have thought about otherwise. The encouragement from Jen and the community of the group was invaluable. I wouldn't have achieved so much in such a short amount of time without this course.
Jen's straightforward and thorough explanations took my website from being blah to a reflection of me and my work! I found the small groups so motivating and their feedback was priceless. I am now comfortable making changes and updating my website and unafraid to make radical changes in order to keep my website aligned with my needs. I would recommend this program to anyone who has or wants a website and doesn't know where to start. Jen will walk you through the whole process and help you find what will work best for you and your practice. Thank you Jen!
Share your work. Support your work.

The time is now.
You are ready.

You don't just need a website just like you don't just make art. You make YOUR art. It is unique to you. It is original. Your website should be too.

What to expect

This is a virtual, real-time, course.

We meet twice a week. If you miss the live call you can watch the replay. It is highly encouraged to make as many calls live as you can.

Some calls will be heavy on the lecture side of things. Some calls with turn the floor over to you for showing what you've got done and for Q&A.

You will need to work outside of the live calls to get the most from Launch!


The first couple calls are heavy on lecture. We'll cover how to define your website and prepare for your build.

Homework and Assignments

You will have work to do! Be sure you have time set aside between the calls to get work done.
Rocket icon

Show Your Work

You will share your progress midway through the month and finally present your new website on the last day!

You don't work for your website.
It works for you.
Let's make it worth your time.

Jennifer Arzt Signature Logo

Join the Waitlist

Launch! Be the first to know when the next Launch! cohort begins!
Wahoo! You'll be notified when doors open!
Oops! Something went wrong while submitting the form.


If you have a question you don't see answered, please contact me! I'm here to help.

What are the Launch dates?

We will have another one later in the year but the date isn't set yet.

How long do I have access to the course?

This is a live class. You will have replay access to our calls for a month after we wrap up but not forever like you might have seen on other platforms. Why? The web changes SO fast that content can get dated (remember when X was Twitter?). More than that though... I want you to focus your time on your website and actually launch!

I already have a website. Is this course right for me?

Most likely! Listen, I don't know how you created your website and what you're trying to do with it moving forward but I can tell you this... Launch! shares so much information that you might not have known before either because you hired someone who did know and you want to move away from that relationship or because you created your website on your own. If you are working on a redesign, this course can really help you what you need to include moving forward and what can be left behind.

Do you offer refunds?

I don't offer refunds. I am here to help with any questions before you sign up! Just contact me.

Can I hire you to make my website?

I'm no longer taking on web design and/or build projects. But I do consult and offer reviews! Reach out to book an hour session.

Still have questions?

I'm here to help! Send me a message.

About your teacher

Jennifer Arzt

My name's Jen and I've been designing and building websites since 1999.

I've built websites for companies of all sizes, from solopreneurs to international giant companies and nonprofits. A few years ago, I stopped designing/building websites for others and instead teach artists, makers, and creatives of all kinds how to do it for themselves.

I'm passionate about you having a website that thrives, that elevates your business, your art, and your creations. I believe your website is one of the most customizable places in the world (physical world included!) where you can share your work and control the entire narrative. You control every pixel and each one allows you to craft the story of you, your practice, and your work.

I can't wait to see what you Launch!

Jennifer Arzt at her computer working on a website design
Create and Celebrate!

I can't wait to see what you launch!

You are ready.
Your work is ready.
It is time to give it a place to live for the world to see.
I'm here to cheer you on.

I can't wait to see what you Launch!

(That's me pre-celebrating at the Color Factory a few years ago. But in my heart this is what it feels like when artists, creatives, and makers of all kinds put their work out into the world.)

Jennifer Arzt at her computer working on a website design